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Location: Washington DC, DC, United States

Wednesday, May 17, 2006

Let's Talk About Leads!

When I was first introduced to Network Marketing I was
immediately introduced to the concept of leads. I was told
that I needed leads to build my business.

I asked . . .

Where do I get these leads?

I was told to go to X leads company and buy them. Then it
was my job to follow up with these leads by phone and tell
them about my business.

I was apprehensive about calling people I didn't know and
even felt strange getting on the phone and telling people
that I was "a home business consultant" and I received their
name as someone interested in home businesses when in
actuality I was a 23 year old guy who bought a list of names
and was calling them because that's what I was told I had to
do if I wanted to be financially independent thru network
marketing.

Never the less I persisted and I got into a routine.

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Every month I paid $500 and I got about 20 real time leads a
day for the month that I would call and try to connect with.

It was comforting to have this routine. I even got
comfortable doing it, but after 6 months and a lot of money
spent and very little success I started to get down on
myself.

I was doing what they said to a tee and nothing was
happening. I thought . . . "It must be me?"

Then I did the dire thing I set a timetable for my business.

I said to myself "I'll give this two more months and if
nothing happens I have to take a step back".

(This is the deceptive first step towards giving up! If you
have this thought about your business you're on the way out
because you're starting to define a rational exit for
yourself.)

But the bottom line was.

I spent a good deal of money and time and recouped no
return. That's a very high risk scenario. If this happened
to me then most likely it will happen to others as well.

Leads to me meant a lot of risk and little or no return.

Now let's fast forward to today.

I do things drastically different than I did when I began
and it all begins with the how I manage my leads.

Previously if I went through my phone follow up process with
a lead and it didn't convert I trashed it. In essence I gave
up on that lead.

This created risk for me because I didn't give myself ample
opportunity to develop a long term relationship with that
lead.

See here is what I didn't understand when I first began
network marketing that I have a very clear and concise
understanding of now.

Some people will join your business in the beginning and
those that do are not joining because of you. They see the
offer and that's why they join.

Most don't.

But . . .

If given a chance to develop a relationship with a lead over
the course of time trust can be established and then . . .

What happens is you find that almost like magic leads that
were sitting in the background watching will start to
percolate to the top like bubbles rising from boiling water
to say hey now I'm interested.

These days I don't ever give up on a lead. I establish
credibility and trust and then wait for them to come to me.

A great example of what I mean is last night I got an email
from young lady that gave me her phone number and she told
me to give her a call.

I had some time, so I did.

When she answered the phone, first off, she started giggling
with surprise and excitement about the fact that I would
actually give her a call so quickly.

Immediately she told me that she wanted to make money online
and the rest was history.

That's the type of interaction you deserve in your network
marketing business, but it only comes from cultivating trust
and giving value to your leads over the course of time.

This is something very new to network marketing, I don't
think you'll here to many other network marketers talk about
leads from this perspective.

But that's why I'm here:)

Tomorrow . . . We will get into the details of how to
generate leads online so be on the lookout.

************Important***************
Ohh! If you have questions I've set up a support desk. (I've
been getting a lot of spam so I if you have a question just
head over to the support desk and I'll be answering them
over there

http://www.internetmlmsuccess.com/support.html
***********************************

To the top,

Daegan
The King Of "Never Calling A Single Lead"

P.S. Want to master the secret of developing a relationship
with your leads online so that not only is prospecting never
a concern ever again, but your leads pay for themselves over
and over again. You Can Do It!

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