Never Throw Your Money Away!

I'm back! Things got pretty hectic there for a while in the
process of setting up my team's co-op for the month, so I
had to take a couple days to get all that in order.

But never the less I'm back with a very important topic to
discuss with you.

I got an email from one of my team members a couple days
back I found very disturbing.

I usually do about a week of promotion in the process of
setting up my team's co-op and within this week I got an
email from one of my team members that said in paraphrase.

I didn't get much action last co-op, but I guess I'll throw
my money at it again to see what happens.

I was floored by this.

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Not because she did not get much action.

Even in the perfect situation with an advertising co-op it's
very hard to make sure all results come out uniform in the
form of leads and sign ups.

There is always risk in advertising and I make sure to
reduce this risk as much as possible and inform my team of
all the ins and out's of a co-op.

What I was floored by was her attitude of just throwing
money at her business to see what would stick.

This is just plain WRONG!

Marketing a business is a process of trial and error to some
extend, but successful marketing is limiting your risk in
any way possible (i.e By doing things like tracking your
results.)

If you are having a roadblock in your marketing you
shouldn't just throw money at it and hope for better results,
rather you should analyze your results and ask the questions
"How can I improve?"

Only in doing this are you able to control the outcome of
your marketing efforts because in this frame of mind you are
constantly striving to lower risk and improve results.

The attitude of "throwing your money" at your marketing is
very hazardous.

You loose control because you are not thinking of ways to
improve and you eventually trap yourself in a state of
frustration for this lack of control.

NEVER throw your money at your marketing.

Rather . . .

Test then Track then Change then Improve.

To the top,

Daegan
The King Of "Never Calling A Single Lead"

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